Surabaya's Growing Beauty & Wellness Scene
Surabaya may not yet have the international profile of Jakarta as a beauty destination, but the city's wellness industry has grown substantially in recent years. From traditional Javanese jamu herbal wellness practices to modern Korean skincare clinics and world-class spa facilities, Surabaya has developed a beauty culture that is both rooted in local tradition and keenly attuned to contemporary trends.
Skincare: Local Traditions & Modern Innovations
Jamu and Herbal Wellness
Jamu — the ancient Javanese tradition of herbal tonics and natural remedies — is experiencing a genuine revival in Surabaya. Several wellness brands and cafés now offer modern takes on classic jamu formulas, packaging them as health drinks, skincare products, and beauty supplements. For visitors, trying a traditional jamu is both a health ritual and a cultural experience.
Korean Skincare Influence
The Korean beauty (K-beauty) wave has hit Surabaya in full force. Local pharmacies, beauty stores inside Plaza Surabaya, and standalone K-beauty boutiques stock a wide range of sheet masks, serums, sunscreens, and toners. Multi-step skincare routines have become mainstream, and knowledgeable staff can help you navigate product choices.
Beauty Services to Seek Out
- Hair salons: Surabaya has a strong salon culture, with everything from affordable local chains to premium international-style studios offering keratin treatments, balayage, and scalp care.
- Nail art studios: Nail art studios are booming — intricate gel nail designs are particularly popular and competitively priced compared to regional averages.
- Eyebrow threading & lash extensions: Widely available and affordable at beauty kiosks inside and outside the mall.
- Facial treatments: From basic cleansing facials to advanced treatments like microdermabrasion, Surabaya's clinics cater to all skin concerns.
Wellness & Relaxation
Traditional Javanese Massage
A traditional Javanese massage (pijat tradisional) is one of the most accessible and rewarding wellness experiences in Surabaya. Many reflexology and massage centres operate near the mall area, offering hour-long sessions at very reasonable prices. These use firm, rhythmic techniques that focus on pressure points and muscle tension — deeply restorative after a long day of walking and shopping.
Modern Spas
For a more indulgent experience, Surabaya's hotel spas and day spas offer packaged treatments combining aromatherapy, body scrubs (lulur), and massage. The lulur body scrub is a Javanese bridal beauty ritual that has found a permanent home in the city's spa menus — highly recommended for first-timers.
Shopping for Beauty Products in Plaza Surabaya
The mall houses a variety of beauty retail options:
- Cosmetic counters carrying both international and local Indonesian makeup brands
- Pharmacy-style beauty stores with a broad selection of skincare at accessible prices
- Specialty stores focused on natural and organic beauty products
- Perfume and fragrance counters for those looking for a signature scent
Tips for a Great Beauty Experience in Surabaya
- Book spa treatments in advance for weekends — popular outlets fill up quickly.
- Sunscreen is non-negotiable given Surabaya's equatorial sun — stock up while shopping.
- Ask about local beauty brands; Indonesian formulations are often better suited to Southeast Asian skin types and climate.
- Haggling is not typical in mall beauty stores, but loyalty points and bundled deals are often available if you ask.
Embracing the Surabayan Approach to Self-Care
Self-care in Surabaya is inclusive and accessible. Whether you spend an afternoon browsing skincare aisles or book yourself a two-hour spa session, the city makes it easy and affordable to look after yourself. It's one of the unsung pleasures of spending time in this dynamic East Javanese city.